GAIA 20:30
The Foundation for Environmental Education Global Campaign Strategy
Global Campaign Strategy
With over 100 member organisations in over 79 countries, The Foundation for Environmental Education (FEE) is the world’s largest Environmental Education organisation. Through our five programmes, we strive to make a difference every day. Green Key, along with the other programmes (Blue Flag, Eco-Schools, Learning about Forests, and Young Reporters for the Environment) adopts a solution-based approach to empower people to create a more environmentally conscious world.
Inspired by the ancient Greek goddess Gaia who personifies the Earth, GAIA 20:30 is our pledge to address the three burning environmental problems that face our planet today – climate change, biodiversity loss and environmental pollution. We will promote understanding of their causes and of their devastating environmental, social, and economic impacts. Working with our members, we will educate and empower our audiences to take actions and implement solutions to mitigate the effects of these critical issues locally, nationally, and globally. Find out more here.
ClimAct Campaign
Green Key and Blue Flag are excited to announce the new ClimAct campaign focusing on the third goal of GAIA 20:30, climate action.
You are a tourism specialist or work in the tourism sector, or you are a traveller. Have you ever asked yourself:
How does tourism contribute to climate change?
How can WE contribute to a more sustainable climate?
What are some environmentally friendly practices that we can easily incorporate into our daily activities?
We aim to maximise the positive impacts of our actions. Through a series of diverse free events and activities, we encourage our network to join forces with us and ACT to bring about positive solutions for Climate Change.
WEBINAR:
CLIM-ACCOUNT: Introduction to the HCMI carbon calculation tool.
When? 23rd of May 2024 from 2.30 PM CET to 4.00 PM CET (90 min.)
What to expect?
Free and industry-recognised, Hotel Carbon Measurement Initiative (HCMI) enables hotels of any size to calculate the carbon footprint of stays, meetings and events on their properties.
During this webinar:
Claire Whitley, Head of Standards and Reporting at Sustainable Hospitality Alliance, will introduce the Hotel Carbon Measurement Initiative (HCMI).
Chiara Cottone, International Green Key Coordinator, will present its online adaptation realised by Green Key.
Sven Wiltink, Global Senior Director Sustainability at Radisson Hotel Group, will explain the importance of assessing hotels carbon footprint and demonstrate the crucial role of data collection and analysis for a sustainable long-term planning.
Click here to sign up.
Reducing Environmental Pollution
Upcoming Webinars
Responsible Consumption
About: How the tourism industry is rethinking its services to offer eco-conscious alternatives.
Date: 25th of May, 2023
Time: 2.00 - 3.30 PM (CET)
Circular Economy in Tourism
About: Applying the circular economy model for a sustainable and future-oriented industry.
Date: 31st of August 2023
Time: 2.00 - 3.30 PM (CET)
Speakers: TBA
Acting Against Pollution
We’re excited to introduce our second global awareness campaign - Litter Less Plus!
We want to focus on reducing litter, waste and invisible pollutants by encouraging more responsible consumption and production of things and taking a more circular economy approach to the way our homes, schools, businesses and communities work.
As with the GAIA 20:30 Biodiversity Campaign in 2021-22, we’ve prepared several webinars, activities, resources and more for this year’s Litter Less Plus campaign. You’ll find everything you need to know on the FEE website.
Just like with the GAIA 20:30 Biodiversity Campaign EVERYONE is invited!
Join us for the Litter Less Plus launch event on Thursday, January 26th at 15:00 CET! Register here.
GAIA 20:30 Biodiversity Campaign & Webinars
During 2022’s Biodiversity Campaign, Green Key International hosted a series of webinars devoted to spread knowledge about synergies between biodiversity protection and the tourism sector.
Click on the links below to view the 4 webinars that took place in April and May:
1. The importance of biodiversity to the tourism industry (April 5, 2022)
Click here to watch the recording
2. Welcoming nature as your guest - biophilic design in the hotel industry (April 25, 2022)
Click here to watch the recording
3. My establishment in action - how to support biodiversity in the tourism industry (May 12, 2022)
Click here to watch the recording
4. Tourism - a force for good for biodiversity (May 24, 2022)
Supporting the United Nations
We align our campaign to the UN Decade’s goals and vision and we strive to support and help implement #GenerationRestoration. More information on the UN Decade on Ecosystem Restoration (2021-2030) are available here.
The 2030 Agenda for Sustainable Development Goals (SDGs) created by the United Nations, presents a plan for peace and prosperity for both people and the planet, starting today and leading in the future. The following SDGs are directly supported by the campaign’s activities:
Quality Education (Goal 4)
Climate Action (Goal 13)
Life Below Water (Goal 14)
Life above Land (Goal 15)
The Great British Spring Clean 2024
Back for its ninth year, the Great British Spring Clean is the nation’s biggest mass-action environmental campaign. This year Keep Britain Tidy’s #LitterHeroes pledged to pick more than 400,000 bags of litter! Find out more here.
